Jonquil Rug Cleaning Co.
Benedict Fine Rug Cleaning
2025-12-26T21:35:12.000Z
Re: Cease and Desist – Unauthorized Use of Trademark "Benedict Rug Cleaning" in Google Ads
Dear Mitch McLemore: I am Patricia Benedict, owner of "Benedict Fine Rug Cleaning", a family-owned business established in 1988 and operating at 108 Ayers Ave, Marietta, GA 30060. It has come to my attention that your company "Jonquil Rug Cleaning Company" is using my business name and trademark "Benedict Fine Rug Cleaning" (or variations thereof) in your Google Ads campaigns AGAIN. This includes bidding on my business name as a keyword, causing your advertisements to appear when consumers search for "Benedict Fine Rug Cleaning" on Google, and potentially displaying it in ad text, headlines, or otherwise. This practice falsely suggests an association, affiliation, sponsorship, or endorsement between our companies that does not exist. The unauthorized use of my established business name and trademark in your advertising constitutes:
• Trademark infringement and unfair competition under the Lanham Act (15 U.S.C. § 1114 and § 1125(a)), by creating a likelihood of consumer confusion as to the source, affiliation, or endorsement of your services;
• Common law trademark infringement and unfair competition; and
• Violation of Georgia state laws prohibiting deceptive trade practices and misappropriation.
• Violation of Google Ad Guidelines
This conduct misleads consumers searching for my long-established services into viewing and potentially engaging with your competing business, diverting customers and damaging my goodwill and reputation built over more than 35 years. Demand:
You are hereby demanded to:
1. Immediately cease and desist all use of "Benedict Fine Rug Cleaning" (or any confusingly similar variations) in any Google Ads campaigns, including as keywords, in ad copy, headlines, extensions, display URLs, or otherwise;
2. Cease any similar use on other advertising platforms (e.g., Bing, Facebook, etc.);
3. Provide written confirmation within ten (10) days of receipt of this letter that you have fully complied, including details of the steps taken (e.g., removal of keywords from campaigns and screenshots if requested); and
4. Refrain from any future unauthorized use of my business name or trademark in advertising or promotion.
Failure to comply within ten (10) days will leave me no choice but to pursue all available legal remedies, including seeking injunctive relief, monetary damages (including profits derived from the infringement), treble damages for willful infringement, attorneys' fees, and costs through civil litigation in federal or state court. I have also reported the violation to Google for policy enforcement. This letter is sent without prejudice to my rights and remedies and does not constitute a complete statement of facts or claims. I prefer to resolve this matter amicably without the need for costly litigation.
Please direct your written response to 108 Ayers Ave, Marietta GA 30060
Regards, Patricia Benedict
Owner, Benedict Fine Rug Cleaning