based on 69 reviews
I joined Fortify Fitness Collective this past October. I have never done cross fit before so this was a new experience for me and definitely out of my comfort zone. All the trainers at Fortify spent time with me to help me feel comfortable and have proper and safe form. The trainers are excellent and so knowledgeable. Fortify has an awesome community of people who are friendly , welcoming and eve... More
I joined Fortify Fitness Collective this past October. I have never done cross fit before so this was a new experience for me and definitely out of my comfort zone. All the trainers at Fortify spent time with me to help me feel comfortable and have proper and safe form. The trainers are excellent and so knowledgeable. Fortify has an awesome community of people who are friendly , welcoming and everyone encourages each other. Members range from those with young families, singles, to older adults. I am amazed at the gains I have made in such a short period of time. I had been working out consistently at a local OTF for the past 2 years and having positive gains, but Fortify is taking me to the next level of my fitness. I am finally taping into the core strength I have been missing as well as correcting some muscle imbalances that I have. I am excited to see how I far I can take my level of fitness in the coming future. My goal is to be as strong as I can so I can enjoy and live life to the its fullest.Thank you Fortify !!! Less
If CrossFit is what you’re looking for, this is the gym for you. Great coaches, and everyone is welcoming and supportive.
I’ve been a member at Fortify since the beginning. Marlow and his staff are top notch coaches. Each class is programmed and coached for great results. I highly recommend!... More
I’ve been a member at Fortify since the beginning. Marlow and his staff are top notch coaches. Each class is programmed and coached for great results. I highly recommend! Less
💪Fantastic CrossFit gym and community! So happy I found Fortify when we moved to Madison, everyone is there to better themselves and super supportive. Coaches and facility/equipment are great as well. Tons of class times too which is a huge plus. 🏋️... More
💪Fantastic CrossFit gym and community! So happy I found Fortify when we moved to Madison, everyone is there to better themselves and super supportive. Coaches and facility/equipment are great as well. Tons of class times too which is a huge plus. 🏋️ Less
As nervous as I was to venture into CrossFit, joining this gym has turned into one of the best things I have done for myself. My strength and fitness continue to improve, and as a bonus I’ve found a community of amazing people! The coaches are very helpful, the other members are encouraging, and the workouts are varied. Fortify is a great gym!... More
As nervous as I was to venture into CrossFit, joining this gym has turned into one of the best things I have done for myself. My strength and fitness continue to improve, and as a bonus I’ve found a community of amazing people! The coaches are very helpful, the other members are encouraging, and the workouts are varied. Fortify is a great gym! Less
This is a great gym with great staff! Marlow was our coach, is very knowledgeable and did a great job of demonstrating each of the moves in the WOD. Can’t wait to try out the cold plunge on a future visit! Highly recommend this place if you’re looking for a friendly and encouraging gym home!... More
This is a great gym with great staff! Marlow was our coach, is very knowledgeable and did a great job of demonstrating each of the moves in the WOD. Can’t wait to try out the cold plunge on a future visit! Highly recommend this place if you’re looking for a friendly and encouraging gym home! Less
Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for four years and I can’t say what a difference I feel! It not only helps you physically get into shape, but it’s amazing how it even hel... More
Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for four years and I can’t say what a difference I feel! It not only helps you physically get into shape, but it’s amazing how it even helps you mentally become better. The atmosphere and people keep you coming back, even on the days you just don’t want to workout. Thank you Team Fortify Fitness! Less
I joined Fortify because I was looking for a community of awesome people to workout with and that is exactly what I got! The workouts are always a good challenge and there are modifications if I’m not yet able to do a move. Everyone is so nice and welcoming and there to build each other up. I feel so lucky to have found Fortify!... More
I joined Fortify because I was looking for a community of awesome people to workout with and that is exactly what I got! The workouts are always a good challenge and there are modifications if I’m not yet able to do a move. Everyone is so nice and welcoming and there to build each other up. I feel so lucky to have found Fortify! Less
This place is awesome. It has such a supportive vibe (members and coaches) and it is so professionally run. I’m finally making some real strength gains after trying so many other things. Would highly recommend checking it out no matter where you’re at in your fitness journey!... More
This place is awesome. It has such a supportive vibe (members and coaches) and it is so professionally run. I’m finally making some real strength gains after trying so many other things. Would highly recommend checking it out no matter where you’re at in your fitness journey! Less
Dropped in for a workout while in Madison. Marlow and everyone were extremely welcoming. Very nice facility, great equipment, excellent workout. Highly recommend.... More
Dropped in for a workout while in Madison. Marlow and everyone were extremely welcoming. Very nice facility, great equipment, excellent workout. Highly recommend. Less
5 star equipment and 5 star people, loved it 💪
It’s been an awesome experience! As a newcomer, There are so many other aspects to CrossFit that I’d never realized until I started my journey! Definitely the strongest that I’ve ever been and I have made some pretty awesome gym buddies:) . The coaches are amazing, and so is the community.... More
It’s been an awesome experience! As a newcomer, There are so many other aspects to CrossFit that I’d never realized until I started my journey! Definitely the strongest that I’ve ever been and I have made some pretty awesome gym buddies:) . The coaches are amazing, and so is the community. Less
I highly recommend the Fortify gym! CrossFit seemed very intimidating at first but the instructors really guide you through everything so it’s not so scary. Time actually flies and you will not be bored. Don’t overthink things….just go! Move your body and you will feel great!... More
I highly recommend the Fortify gym! CrossFit seemed very intimidating at first but the instructors really guide you through everything so it’s not so scary. Time actually flies and you will not be bored. Don’t overthink things….just go! Move your body and you will feel great! Less
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Great experience just stopping in with a friend to explore. Workout killed, but so fun and supportive!
I never planned on joining a CrossFit gym. I thought it was too hard core for me. I thought the trainers would be screaming in my face things like "Come on . . push harder!" I'm extremely pleased to report that it's nothing like that at Fortify. The trainers go through the workouts at the beginning of class and we warm up together. After that, it's truly self paced and you choose the weights that... More
I never planned on joining a CrossFit gym. I thought it was too hard core for me. I thought the trainers would be screaming in my face things like "Come on . . push harder!" I'm extremely pleased to report that it's nothing like that at Fortify. The trainers go through the workouts at the beginning of class and we warm up together. After that, it's truly self paced and you choose the weights that are right for you. The trainers make sure your form is correct, and are only encouraging and never yelling in your face! So if you have the misconception about CrossFit like I did, please give it a try. I'm so glad I joined a couple of months ago. I look forward to going, enjoy the people there and my body is feeling so much stronger and healthier. Less
At the time of joining this gym I had never previously lifted heavy weights. At first, I found walking into class to be intimidating. However, the amazing coaching and supportive community gives you the confidence to try something difficult. I love the accountability aspect of the class structure and the confidence in knowing you can do the hard stuff. The most surprising part has been the ph... More
At the time of joining this gym I had never previously lifted heavy weights. At first, I found walking into class to be intimidating. However, the amazing coaching and supportive community gives you the confidence to try something difficult. I love the accountability aspect of the class structure and the confidence in knowing you can do the hard stuff. The most surprising part has been the physical transformation. Turns out, muscles happen fast with the right moves, coaching and showing up. Thanks team Fortify! You all are the best. Less
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Welcoming community, excellent coaches, challenging and fun workouts! It’s a great way to start my day every day!
You will have a blast and get stronger than you ever thought possible. The coaches meet you where you are in your fitness journey and then motivate you to surpass your goals.... More
You will have a blast and get stronger than you ever thought possible. The coaches meet you where you are in your fitness journey and then motivate you to surpass your goals. Less
The workouts are intense but not overwhelming. Coaches give good advice on form and technique. Everyone is really supportive regardless of what level they're at... More
The workouts are intense but not overwhelming. Coaches give good advice on form and technique. Everyone is really supportive regardless of what level they're at Less
I’m a huge fan of Marlow and the other trainers at Fortify. Been going 2x a week for almost a year. Definitely feel stronger, have more energy, playing better tennis and best of all, arthritis pain in hip and knees substantially improved. All that —-plus it’s been fun. Looking forward to year 2... More
I’m a huge fan of Marlow and the other trainers at Fortify. Been going 2x a week for almost a year. Definitely feel stronger, have more energy, playing better tennis and best of all, arthritis pain in hip and knees substantially improved. All that —-plus it’s been fun. Looking forward to year 2 Less
Absolutely love it! Great people, community and coaches.
My happy place! The community is supportive, encouraging, and welcoming. No other place I’d rather be!
Great coaches, workouts and camaraderie.
Great people and culture!
Exceptional CrossFit gym! The coaches are knowledgeable and supportive, creating a motivating atmosphere. Varied and challenging workouts keep things interesting, and the sense of community among members is truly uplifting. Top-notch facility for anyone seeking a well-rounded fitness experience.... More
Exceptional CrossFit gym! The coaches are knowledgeable and supportive, creating a motivating atmosphere. Varied and challenging workouts keep things interesting, and the sense of community among members is truly uplifting. Top-notch facility for anyone seeking a well-rounded fitness experience. Less
Fortunate to be a part of this community. Programming for ALL ages and abilities. Grateful to all the coaches and for the countless friendships I've made.... More
Fortunate to be a part of this community. Programming for ALL ages and abilities. Grateful to all the coaches and for the countless friendships I've made. Less
I have been at Fortify for almost two months now. I absolutely love this gym. I am new to CrossFit and I am learning most of the exercises for the first time. The coaches are so helpful. They make sure everyone is learning all the exercises and proper form. I highly recommend this gym for new or experienced people. Keep up the amazing work team Fortify!... More
I have been at Fortify for almost two months now. I absolutely love this gym. I am new to CrossFit and I am learning most of the exercises for the first time. The coaches are so helpful. They make sure everyone is learning all the exercises and proper form. I highly recommend this gym for new or experienced people. Keep up the amazing work team Fortify! Less
Great gym and great people!
Couldn't ask any more of the coaches! No matter where you are in your fitness journey they are they to help you meet your goals! Every class is full of people all striving for improving themselves and encouraging others!... More
Couldn't ask any more of the coaches! No matter where you are in your fitness journey they are they to help you meet your goals! Every class is full of people all striving for improving themselves and encouraging others! Less
The coaches at Fortify are knowledgeable and professional. The community at Fortify is so kind and welcoming. I’m so glad this gym is so close to home!... More
The coaches at Fortify are knowledgeable and professional. The community at Fortify is so kind and welcoming. I’m so glad this gym is so close to home! Less
A great place to go and work out . People there are happy and willing to help and guide you for a safe and healthy lifestyle.
Recently attended Coach Hicks' Rowing clinic. I may not have mastered the art, but I had a lot of fun and gathered some great pointers. I will be using Marlow's tips and tricks for both short and longer rows.... More
Recently attended Coach Hicks' Rowing clinic. I may not have mastered the art, but I had a lot of fun and gathered some great pointers. I will be using Marlow's tips and tricks for both short and longer rows. Less
Great community feeling!
Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options, and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athlete... More
Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options, and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athletes are oftentimes left to fend for themselves or leave. Less
Great coaches. Great community. Great workouts. What more would you need?
Awesome gym community! Marlow and all the coaches create a super fun atmosphere while pushing you towards your gym goals, whatever those goals may be.
Marlow and his squad know their stuff. Great training plan, knowledgeable staff, and an awesome community. Struggling to get results with your current routine, look no further. ⭐️⭐️⭐️⭐️⭐️... More
Marlow and his squad know their stuff. Great training plan, knowledgeable staff, and an awesome community. Struggling to get results with your current routine, look no further. ⭐️⭐️⭐️⭐️⭐️ Less
Fortify Fitness Collective is one of the best in the industry!! Marlow and his team have created a welcoming community environment fit for anyone. They will help you reach your fitness goals and so much more. Joining is something I promise you won't regret!... More
Fortify Fitness Collective is one of the best in the industry!! Marlow and his team have created a welcoming community environment fit for anyone. They will help you reach your fitness goals and so much more. Joining is something I promise you won't regret! Less
Look NO further 💯💪🔥🔥🔥🔥 Marlow and his team are the BEST! Love the community, nutrition support, and customer service are TOP NOTCH! Don't think twice about supporting this small business and amazing community.... More
Look NO further 💯💪🔥🔥🔥🔥 Marlow and his team are the BEST! Love the community, nutrition support, and customer service are TOP NOTCH! Don't think twice about supporting this small business and amazing community. Less
Marlow Hicks and the team are second to none. Need motivation and great coaching? This is the place. Don't procrastinate. Make it happen now! You won't regret it.... More
Marlow Hicks and the team are second to none. Need motivation and great coaching? This is the place. Don't procrastinate. Make it happen now! You won't regret it. Less
Fortify is likely the best gym in Waunakee! Coach Marlow Hicks has built a fun and motivating community that brings out the best in you. Their program is second to none and will help you reach new levels with your health and fitness!... More
Fortify is likely the best gym in Waunakee! Coach Marlow Hicks has built a fun and motivating community that brings out the best in you. Their program is second to none and will help you reach new levels with your health and fitness! Less
Fortify Fitness is soo much fun! It’s literally the best hour of my day! I look forward to every class. The owner Marlow and his staff genuinely care about me getting my fitness goals while having fun at the same time. Give it a try now and you won’t regret it at all. Definitely two thumbs up 👍🏽 on my experiences and the fun, genuine people I meet at the gym daily. You are missing out on a lot... More
Fortify Fitness is soo much fun! It’s literally the best hour of my day! I look forward to every class. The owner Marlow and his staff genuinely care about me getting my fitness goals while having fun at the same time. Give it a try now and you won’t regret it at all. Definitely two thumbs up 👍🏽 on my experiences and the fun, genuine people I meet at the gym daily. You are missing out on a lot of fun. So come see for yourself and join our classes! Less
Really love this place! Dropped in while at the CrossFit Games~ Awesome people awesome environment if you’re looking to get a great workout in there’s no better place! Marlow and his team freaking rock.... More
Really love this place! Dropped in while at the CrossFit Games~ Awesome people awesome environment if you’re looking to get a great workout in there’s no better place! Marlow and his team freaking rock. Less
If you're in the area looking for a gym to help you get real results, you wont find a better place than Fortify! Marlow and his team are the real deal, care about their people and will give you an incredible experience!!... More
If you're in the area looking for a gym to help you get real results, you wont find a better place than Fortify! Marlow and his team are the real deal, care about their people and will give you an incredible experience!! Less
Such a fun group of people! I dropped in while in town for the noon class and had a blast! Great workout and awesome gym! ⭐️⭐️⭐️⭐️⭐️
Great spot. The community at this gym is a reflection of it's owner. Really welcoming, open, accessible and supportive. I'd recommend this gym to anyone looking to drop in while in town or anyone looking for a new box. Great spot for new and experienced athletes alike.... More
Great spot. The community at this gym is a reflection of it's owner. Really welcoming, open, accessible and supportive. I'd recommend this gym to anyone looking to drop in while in town or anyone looking for a new box. Great spot for new and experienced athletes alike. Less
Great vibes love the staff and community
Amazing coaching and a fantastic community!
Highly recommend!!! ⭐️⭐️⭐️⭐️⭐️ At Fortify Fitness Collective, you can expect: 1. Excellent coaching for beginners to experienced athletes! 2. Programming that produces RESULTS! 3. A fun & welcoming community of all ages! Fortify Fitness Collective is THE place to be. It will change your life for the better!... More
Highly recommend!!! ⭐️⭐️⭐️⭐️⭐️ At Fortify Fitness Collective, you can expect: 1. Excellent coaching for beginners to experienced athletes! 2. Programming that produces RESULTS! 3. A fun & welcoming community of all ages! Fortify Fitness Collective is THE place to be. It will change your life for the better! Less
going into my third week and the atmosphere is so welcoming from other members to the coaches everyone truly cares about your fitness weather beginner or expert... More
going into my third week and the atmosphere is so welcoming from other members to the coaches everyone truly cares about your fitness weather beginner or expert Less
Great community, awesome coaches. Great place for all levels of fitness. It's like a second family.
This is the best place! Great community and coaches that know what they are doing. If you are looking to improve your health and overall fitness join Fortify - we have fun here!... More
This is the best place! Great community and coaches that know what they are doing. If you are looking to improve your health and overall fitness join Fortify - we have fun here! Less
The community at Fortify is amazing. Everyone comes in, works hard and no matter what fitness level you are at, the workout can be adjusted to meet your needs. Everyone has taken COVID restrictions seriously and equipment is sanitized between each use. Plus, everyone is so nice here!... More
The community at Fortify is amazing. Everyone comes in, works hard and no matter what fitness level you are at, the workout can be adjusted to meet your needs. Everyone has taken COVID restrictions seriously and equipment is sanitized between each use. Plus, everyone is so nice here! Less
Great community, challenging workouts for any and all abilities, great coaching! Highly recommend checking them out!
Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for about 10 weeks and already feel like a whole new person. I have so much more energy since joining. It not only helps you physically ge... More
Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for about 10 weeks and already feel like a whole new person. I have so much more energy since joining. It not only helps you physically get into shape, but it’s amazing how it even helps you mentally become better. The atmosphere and people keep you coming back, even on the days you just don’t want to workout. Thank you Team Fortify Fitness! Less
The programming and community is amazing!! Can't say enough good about Fortify!! It's a life changer.
The programming is great and the community is awesome. No matter where you are on your health and fitness journey give Fortify a try.
Just a great place to be! You can’t go wrong!
great community, excellent programming, clean facility. They take it above and beyond you keep us safe. I always know that some modification can be made for me. great demonstration of the activities done for the programming. I am one year post injury and am focused on not overdoing it. the coaches make sure you are using proper form. You form friendships and everyone becomes family to you... More
great community, excellent programming, clean facility. They take it above and beyond you keep us safe. I always know that some modification can be made for me. great demonstration of the activities done for the programming. I am one year post injury and am focused on not overdoing it. the coaches make sure you are using proper form. You form friendships and everyone becomes family to you. Less
Great community, and excellent programming. Helping us get fit, commune together, and stay safe. Meeting all the challenges!