This is a fantastic place. Very welcoming, and is focused on making you better, whether you are just starting, starting back up, recovering from injuries, or are already an accomplished athlete( I have seen Fred working with all of the above, myself included.). If you are looking to get going , I highly recommend Fred and American Strength and Performance .

Only place I found in town that had the equipment I needed to keep up with my oly lifting while I was here for work. Great community and friendly people. Very happy I found this place!

Fred Kelley, owner and trainer at American Strength and Performance, demonstrates serious commitment to his clients and in supporting them in achieving their goals. His training is designed to meet the unique needs of each client and is thorough and challenging enough to maximize results. As a former D1 football coach, he has provided fantastic recruitment coaching by applying his knowledge and... More

Fred Kelley, owner and trainer at American Strength and Performance, demonstrates serious commitment to his clients and in supporting them in achieving their goals. His training is designed to meet the unique needs of each client and is thorough and challenging enough to maximize results. As a former D1 football coach, he has provided fantastic recruitment coaching by applying his knowledge and experience in designing training to improve his client’s college athletic prospect-ability, in providing recruitment consultation, and connecting his client with college coaches and recruitment opportunities. He is organized, punctual, dependable, proactive, and a great communicator who provides a positive encouraging environment to train. I highly recommend his gym and his personal training. Less

Fred and his team are amazing. We have signed our kids up for the last two summers for conditioning, the kids love it and look forward to their gym time. Thank you Fred!

Love this gym and the owner Fred.. He customized a personal program for me that suited my ability when I joined and has adjusted it daily as he got to know me, my goals, my strength etc. I used to be a regular at working out on my own, weight lifting etc ..however it has been several years since I have kept to a routine due to caregiving elderly parents and a significant surgery of my own and h... More

Love this gym and the owner Fred.. He customized a personal program for me that suited my ability when I joined and has adjusted it daily as he got to know me, my goals, my strength etc. I used to be a regular at working out on my own, weight lifting etc ..however it has been several years since I have kept to a routine due to caregiving elderly parents and a significant surgery of my own and how life gets in the way of prioritizing fitness. There is plenty of great equipment and space, Asap gym is an inspiring and welcoming community. I enjoy and look forward to my workouts and am getting stronger and more fit! Less

Awesome atmosphere, family friendly, and open 24/7, Def 5 stars for ASAP GYM!!!

Fantastic gym. Fantastic program, and very accommodating. Coach Fred works with you and knows how to get results!! Highly recommend ASAP!

My son loves training with Fred at ASAP! He always has a great workout!

After covid shut downs and an injury, I had not been to a gym for 3 years. I had lost so much strength and I really needed to get back into a routine. I made the commitment to ASAP in January and have been attending the group classes 3 to 4 times a week. WOW!! We are testing this week and I am setting new PR's with solid gains. Fred is geat to work with and my classmates are the best. Such an ins... More

After covid shut downs and an injury, I had not been to a gym for 3 years. I had lost so much strength and I really needed to get back into a routine. I made the commitment to ASAP in January and have been attending the group classes 3 to 4 times a week. WOW!! We are testing this week and I am setting new PR's with solid gains. Fred is geat to work with and my classmates are the best. Such an inspiring environment from coaching to working with others young and old, at all fitness levels. Highly recommend. Less

I've been coming here for a while now and I can tell you this: If you come here you are going to get in shape. REALLY good shape. You only have one job. Sign up and keep coming. Coach Fred will do the rest. He'll keep you on track and show you what needs doing and you just show up and that's it. Don't wait. Sign up now and let coach Fred get you in shape!

Great gym with a lot of different options. The group classes are a good mix of weight training and HIIT. Fred always takes the time to show how exercises should be done if your not familiar with them. Highly recommend 🙂!

Have been coming to ASAP for several months and really like this gym. Great equipment, planned workout, and pricing.

I initially signed my daughter up (she’s 12 and plays competitive club soccer) over the summer to give her an extra edge in the off season. Then I figured if I was gonna be there anyways I might as well join too. I’m no athlete and was absolutely intimidated but Fred is AMAZING! My daughter has improved so much on the soccer field and this homeschooling momma is stronger than I’ve ever been! I’ve... More

I initially signed my daughter up (she’s 12 and plays competitive club soccer) over the summer to give her an extra edge in the off season. Then I figured if I was gonna be there anyways I might as well join too. I’m no athlete and was absolutely intimidated but Fred is AMAZING! My daughter has improved so much on the soccer field and this homeschooling momma is stronger than I’ve ever been! I’ve gone to gyms in the past but never one like A.S.A.P. I highly recommend! It’s been such a game changer for me and my daughter! Less

ASAP gym has changed my life! I am getting physically and mentally stronger everyday. All the people there are supportive and have become a family to me.

Trainers are great!! Highly recommend Vili #CDA Boxing!!!! All ages!!

Fred has been working with our daughter to help increase her speed and agility skills. He built her an individual plan to help her to reach her goals. Great to see the effort he puts into helping her improve! Thanks Fred!

Easiest way to go to the gym no need to think about what exercises to do just show up!

My son Cowen has been taking classes with Fred to prepare for the upcoming football season. His footwork, strength and most importantly confidence has skyrocketed! We couldn't be more happy with his results.

I highly recommend this gym. The programming is solid and Coach Kelley is knowledgeable and welcoming. I’ve done CrossFit for many years and I prefer this gym with its slightly more laid back vibe. It’s for all types of folks at all fitness levels.

It is a great community and perfect space to workout.

ASAP Fitness has been training my Son for a few months now. His strength and agility have really improved. Looking forward to seeing it come together this football season.

Friendly, open, and positive environment.

Most welcoming gym I have ever been to. The coaches are intentional and extremely knowledgeable.

Great gym, Fred does a good job of encouraging you to do better and creating a great environment to work out.

Fred is knowledgeable and helpful! Great atmosphere and fun classes! No judgement! Best gym to get in shape and stay in shape!

American Strength and Performance has been a great find offering a combination of strength and cardio conditioning with personal trainer available to assist at any time. Group classes are fun, engaging and allows a great workout in an hour time span. Get in and get it done! Sign up today 👊

The facility and equipment are great, the workouts are well organized and scaleable. Coach Fred is great to work with.

Looking for a gym? Look no further. Fred and his team are great at helping you to achieve your goals.

My teenage daughter is a competitive volleyball player and started training with Fred at American Strength 6 weeks ago. Already we are seeing tremendous growth. Her movements are faster, her body is stronger and her mindset is solid. This is exactly what she needs to support her goals of being a serious high school athlete. Her regimen is tailored specifically to her needs. We highly recommended ... More

My teenage daughter is a competitive volleyball player and started training with Fred at American Strength 6 weeks ago. Already we are seeing tremendous growth. Her movements are faster, her body is stronger and her mindset is solid. This is exactly what she needs to support her goals of being a serious high school athlete. Her regimen is tailored specifically to her needs. We highly recommended Fred and his team at American Strength and Performance!!! Less

great gym great equipment definitely recommended this gym.

Looking for boxing classes in the cda area, I called ASAP and spoke with Fred, who was very helpful and easy to get ahold of. He directed me to Vili, who is the boxing coach. Vili made it so easy to try out, and I'm hooked. I've been going for over a month now and it's become the best part of my week. Vili makes it fun, encouraging, and its a GREAT workout.

I've been going to this gym for a while and it's really helped me develop a lot over the last few months. From the beginning, it's been a fantastic gym to go to. The staff is outstanding and gives really good advice. The environment is amazing. I've met the owner a couple of times and he's a great person and is very friendly. The area and gym equipment is very clean. I always feel so motivated wh... More

I've been going to this gym for a while and it's really helped me develop a lot over the last few months. From the beginning, it's been a fantastic gym to go to. The staff is outstanding and gives really good advice. The environment is amazing. I've met the owner a couple of times and he's a great person and is very friendly. The area and gym equipment is very clean. I always feel so motivated when i step foot in this gym I love this gym. it’s personally the best one i’ve been to and my favorite. Less

I used to workout by myself with no training. Then I went to ASAP and got Fred to train me. 10/10, never seen so much improvement in such a short period.

This is my favorite place to go when i have free time! I love this place. The trainers there are so awesome! They push me to my best efforts. It is a wonderful place to work out. My favorite trainer there is Fred Kelley! He knows his stuff!! Im glad to be apart of this gym.

Coach is good at his job and help us train are body’s.

I love this gym!! Amazing equipment and coaches! Go try it out

Nice gym! Love coach kelley!

Great community! Would highly recommend

Amazing gym, would definitely recommend a workout here! Great coaches and classes!!

good service

I highly recommend!

The place is a work out room

Great gym for the price! 10/10 gym!

I love working out there and Fred is a wonderful coach. Love the vibes in there

Love working out here the community is great.

Very good gym. It was clean and all the machines were smooth.

Fred Kelley is an amazing Coach and Trainer and American Strength and Performance (A.S.A.P) is a well-equipped facility that stands apart in North Idaho. My high school age daughter and middle school age son play school sports and travel/club sports year-round, and when they are not on the court or the field they are at A.S.A.P . They receive detailed, custom tailored instruction and support fr... More

Fred Kelley is an amazing Coach and Trainer and American Strength and Performance (A.S.A.P) is a well-equipped facility that stands apart in North Idaho. My high school age daughter and middle school age son play school sports and travel/club sports year-round, and when they are not on the court or the field they are at A.S.A.P . They receive detailed, custom tailored instruction and support from Fred and their peers to reach the goals they set out to achieve multiple days of the week and it has been one if the best investments that they continue to make in themselves. Their time at A.S.A.P in Coeur d’Alene with Fred is the highlight of the week for both of them with all they have going on, and that says a lot. It’s been six months since the first sessions began and they are going strong and looking forward to more years to come with Fred and the folks at A.S.A.P . Easy location off the I-90 freeway and great rates too! Less

My son has been working out with Fred for several months now 2-3 days a week. He has had significant improvement in strength, speed, and flexibility. Fred has a way of making the workouts fun and challenging.

AMAZING WORKOUTS at ASAP! Fred and his staff is incredibly friendly and extremely qualified! They know how to push you to the limit in the best way possible with your workouts. You will not leave disappointed! My Son is also loving Fred's football workouts...night and day performance since he started with ASAP. I highly recommend checking this gym out.

Thanks so much to Fred Kelley and ASAP Gym. After 3 surgeries in the last 4 years, I was ready to move to my next level in functional fitness. Fred has helped me tremendously in this process! Greg Jesberger

ASAP is a great and well organized program. Fred has all the equipment you need to meet your goals and beyond. His specialized experience in high school football training has been invaluable and will make the future kids of this area unstoppable. His ability to also work with adults in the same manner makes him a huge asset to this area. Highly recommend

The owner, Fred has been my personal trainer for the past nine months and has helped me build a strong foundation for strength training. He helps me set obtainable goals and provides amazing support and accountability. His gym is set up for 1 on 1 training, group training/classes, and open gym. I highly recommend checking out this gym!

I highly recommend this gym and the owner Fred Kelley. I have been training with Fred for over 6 months and I can honestly say that it has changed my life for the better! Im VERY picky about who I train with as I am a 52yr old that had hip surgery as a teenager. My needs are unique in that in that past I have worked with trainers that ended up hurting my hip instead of helping it. Fred has the r... More

I highly recommend this gym and the owner Fred Kelley. I have been training with Fred for over 6 months and I can honestly say that it has changed my life for the better! Im VERY picky about who I train with as I am a 52yr old that had hip surgery as a teenager. My needs are unique in that in that past I have worked with trainers that ended up hurting my hip instead of helping it. Fred has the right combo of having a masters degree and all the training with a good personality that makes it good (some trainers can have all the knowledge in the world but no people skills) Less

My son has only been training with BPI a couple months, but I've seen a difference. We're very happy with the training program, this isn't just a speed and agility program, Fred's training is so much more in depth, with weights, position specific and learning game film. thank you BPI and Fred.

Coach Kelley is working with both my kids for two different reasons. One is for off-season football and the other is target strength training for my daughters gymnastics. He is attentive with both and explains so they understand why they’re doing what they’re doing. He also makes sure my kids (13 and 14) are comfortable with him as well as they work. I highly recommend Fred Kelley!

Fred Kelley is a great coach, communicator and teacher. He has tremendous knowledge of not just football but todays athlete and will know how to take your skills and development to the next level.

Coach Kelly runs a great program!!! My son is getting in great shape and learning a lot about football!!! I would recommend Coach Kelly for your training needs!!

Been going to this gym for several years and have always loved the coaching and upbeat morale of the members. It recently went through an ownership change. The new owner and coach, Fred, has done a great job of maintaining programming continuity as well as introducing new training mechanics and trainers. Trainer Justin Caldwell in particular brings with him a wealth of mobility expertise. His kno... More

Been going to this gym for several years and have always loved the coaching and upbeat morale of the members. It recently went through an ownership change. The new owner and coach, Fred, has done a great job of maintaining programming continuity as well as introducing new training mechanics and trainers. Trainer Justin Caldwell in particular brings with him a wealth of mobility expertise. His knowledge of muscular anatomy and sports physique help dial in form and allow you to focus on areas of asymmetry and maximize lifting performance. Less

Extremely recommend this place! I'm a newby to really working out but it's an awesome environment and is a crazy work out. Will is a great dude and very welcoming! I give them all the stars.

There are so many great things about this gym: The coaches. Will and the other coaches take the time to understand your abilities and help you reach your goals. They are very welcoming, knowledgeable, and excited to help everyone. The awesome members and community. Whether you're into hiking, biking, lifting, long distance running, skiing, or simply to be healthy... this community is knowledgea... More

There are so many great things about this gym: The coaches. Will and the other coaches take the time to understand your abilities and help you reach your goals. They are very welcoming, knowledgeable, and excited to help everyone. The awesome members and community. Whether you're into hiking, biking, lifting, long distance running, skiing, or simply to be healthy... this community is knowledgeable in many areas and supports everyone. Smaller class sizes and affordable pricing compared to other gyms in the area (I've tried out a handful). Lastly, great programming. I highly suggest checking out ASAP gym if these are things you are looking for in a gym! Less

Amazing coaches, amazing members. This gym and the community they have built has become my second home. They welcome everyone and make you feel like family. The workouts are great and challenging, the coaches are excited to help you reach your goals. I actually enjoy going to the gym! Give them a try, you will not regret it. *UPDATE 3/24/2023: The gym now has a new owner, Fred Kelley, and this p... More

Amazing coaches, amazing members. This gym and the community they have built has become my second home. They welcome everyone and make you feel like family. The workouts are great and challenging, the coaches are excited to help you reach your goals. I actually enjoy going to the gym! Give them a try, you will not regret it. *UPDATE 3/24/2023: The gym now has a new owner, Fred Kelley, and this place has gotten even better. Fred's programming is much more in depth and after being gone for a year, I am stronger now after 3 months of consistency than I was before I left. Cannot recommend this gym enough. Less

Challenging workouts with lots of variety. Positive environment where people of various skill levels can adapt and make improvement. Tons of fun while putting in the work.

Wonderful place to workout. The coaches help you hit goals and support you along the way.

ASAP changed the way I view fitness. You will never find better members or coaches. I highly recommend you check out a class with them.